# Jua Objectives and Mission

## DEVELOPMENT OBJECTIVES

### Financial inclusivity in Africa

Financial inclusion is defined as the availability and equality of opportunities to access financial services. It refers to a process by which individuals and businesses can access appropriate, affordable, and timely financial products and services. These include banking, loan, equity, and insurance products.

With Africa as the least developed continent, our financial inclusivity rate is the lowest in the world and all this has been under the fiat-based system influence. We believe using crypto asset-based solutions we can improve a number of the available opportunities, especially for emerging African startups through our launchpad that can enable projects to fundraise for their universe denting projects using tokens that will be listed on our exchange. We are targeting to list 500 African projects in the next 7 years on our exchange

### Financial accessibility in Africa

Access to finance is the ability of individuals or enterprises to obtain financial services, including credit, deposit, payment, insurance, and other risk management services. Those who involuntarily have no or only limited access to financial services are referred to as the unbanked or underbanked, respectively

Financial freedom in Africa has been left to a few with most of the population struggling to make end means as they are unable to access the financial service that can help them become people of value in this capitalistic world. With Jua we are working to lower the entry-level financial services and make people be their own banks. We will also be giving Africans access to the most volatile and best-yielding crypto asset for investors to give them a chance to create real value from wherever they are.​

## Mission

Exchange Africa.